Digital Marketing Manager
Eurofase designs, sources, and distributes, lighting products and electric heaters under one platform, supplying residential and commercial markets with branded and private label finished goods. We serve consumers, contractors, and designers through multiple channels of Distribution. For over 30 years, Eurofase is committed to design leadership, uncompromising quality with a competitive advantage customer-centric philosophy.
OUR CORE VALUES:
ACCOUNTABILITY: We depend on each other to do our job well. Taking responsibility for what others need from you and your team. We strive to honor commitments and operate with transparency.
COMMUNICATION: Effective communication is based on relevant and timely information. We pride ourselves in our openness, our empathy, and a collaboration working relationship.
TRUST & RESPECT: Treating someone or something with consideration, thoughtfulness, and respect. Our Business Strategy may change but our Core Values will not.
The Digital Marketing Manager will be responsible for strategizing, executing, and optimizing our digital and social media marketing initiatives. With a keen eye for detail and a passion for creating captivating content, this role will be pivotal in increasing brand awareness, connecting with our target audience, and driving lead generation. The ideal candidate possesses a strong understanding of digital trends, exceptional project management skills, and a results-driven mindset.
KEY POSITION RESPONSIBILITIES:
- Develop and implement comprehensive digital and social media marketing strategies that align with company goals.
- Create compelling and engaging content to foster brand awareness, enhance online presence, and connect with audiences across various platforms.
- Collaborate with cross-functional teams to ensure cohesive execution of web design, digital campaigns, and social media content.
- Oversee website messaging, user experience (UI/UX), and optimization to deliver an exceptional online journey.
- Stay up to date with industry trends, competitors' activities, and emerging technologies to advise on content improvements.
- Manage and maintain content calendars across multiple platforms, ensuring consistency and timeliness.
- Utilize data analytics to measure and track KPIs, website traffic, social media engagement, and conversion rates.
- Lead strategic email campaigns to engage existing customers and prospects, driving open rates and meaningful interactions.
- Collaborate with the graphics and IT teams to produce high-quality visual assets, including photography, videos, and graphics.
- Continuously optimize user experiences through data-driven insights, enhancing website performance and engagement.
- Leverage storytelling techniques to develop narratives that resonate with audiences and form emotional connections.
- Collaborate with cross-functional teams to create digital and social marketing strategies aligned with overall business goals.
- Identify target audiences, customer personas, and key performance indicators (KPIs) for campaigns.
- Stay up to date with industry trends, digital marketing tools, and emerging technologies to drive innovation.
- Plan, execute, and optimize digital marketing campaigns across various platforms, including social media, search engines, email, display advertising, and more.
- Create compelling and relevant content for different digital channels to engage the target audience and encourage conversions.
- Manage budgets effectively to maximize ROI and achieve campaign objectives.
- Develop and oversee the creation of high-quality and engaging content, including text, images, videos, infographics, and other multimedia assets.
- Ensure consistent brand messaging and visual identity across all digital platforms.
Social Media Management:
- Manage social media accounts, including content scheduling, community engagement, and audience growth.
- Monitor social media trends and conversations, responding to comments, messages, and mentions.
Search Engine Optimization (SEO):
- Implement SEO strategies to improve organic search rankings and increase website traffic.
- Conduct keyword research, optimize on-page elements, and develop link-building strategies.
Data Analysis and Reporting:
- Monitor and analyze the performance of digital marketing campaigns using analytics tools.
- Provide regular reports on key metrics, insights, and recommendations for optimization.
KNOWLEDGE / SKILLS & EXPERIENCE REQUIREMENTS:
- Proven experience (5 years) in digital marketing, with a focus on campaign management and strategy.
- College degree in Marketing, Business, Communication, or related field.
- Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, SEO tools, analytics platforms, etc.
- Strong understanding of social media platforms, trends, and best practices.
- Experience in strategic email campaign creation and execution, driving open rates and engagement.
- Understanding of web design standards, UI/UX principles, and web optimization techniques.
- Familiarity with sales programming, promotions, and customer engagement strategies.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creativity and the ability to think outside the box to develop innovative campaigns.
- Leadership skills and the ability to effectively manage a team.
- Strong organizational and project management skills.
- Adept at collaborating with cross-functional teams and fostering a culture of innovation.
- Excellent written and verbal communication skills.